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MOM food culture in Qin dynasty, Chongqing hot pot chain limited operating hot pot restaurant was sets, brand and the condiment production as one of the major restaurant chain. After 11 years, has now developed into scheduled employs more than 30,000 people, over 11 stores, more than 400 chain stores, a food plant and technology research and Development Center, three raw materials production, planting base, with annual sales of more than $ 1.6 billion worth of large-scale catering enterprises. Qin mother company has won the "world famous restaurant", "international food quality award", "Chinese pot", "China hundred enterprises in food", "2005-2006 franchise management innovation award", "Chinese restaurant and hotel industry top ten excellent franchise brands", "Private enterprises in Chongqing champion" hundreds of awards, and first in the catering trade has passed the international quality management system certification. Qin Mama its second brand "gourmet American hot-pot" in 2006, China, open to the United States in San Francisco. Won the markets favor Qin MA series of condiments, has exceeded billion in annual sales, products are exported to the United States, and France, and Singapore and 26 provinces, municipalities and autonomous regions.

Qin MOM company spent billion yuan build of Chongqing first pot industrialization model engineering also has built production, it will traditional of pot end of material production upgrade to industrialization, and standardization, and scale, and modern of new pot industry mode, venture small project formed has from land to factory again to table a article full of pot industry chain, thoroughly change how many years to pot end of material no curing program, and no fixed standard, and quality difficult to accurate control, and development space by constraints, status, make Qin MOM company of development Michael Shang has a new of stairs. Has achieved success and honor, Qin MOM groups are constantly seeking.

In order to meet the opportunities and challenges of tomorrow, Qin MOM group put forward the "industry leading enterprise, create industry-leading enterprise, creates the brand enterprises" new objectives, seeks to a deeper excavation of Chongqing chafing dish culture, pot culture go much further.

Development of "Qin Ma hot pot" was founded in 1998, with its unique style and distinctive innovation of operation idea, MOM and founded the Qin dynasty series-flavored soup, soon won a customer favorite, hot pot up rapid economic growth.

Company authorized chain operation process, standardized operation, consciously abide by the code for the franchise Ordinance of the Ministry of Commerce issued, brand franchises, the headquarters of the standardization of information distribution, logistics and distribution are strictly in accordance with the requirements of the Ordinance, honest treatment of franchisees, bringing the franchise with great rates to 87.9%, the survival rate has reached 95.6%. Enterprise established in 2000 a complete CI system, maintain the "Qin MOM" image of unity; in 2003, the company first passed the international quality management system certification, scientific management; the first introduction and implementation of processing industrialization in the kitchen, using the "central kitchen" concept, better save kitchen space, ensuring the quality of dishes and pot; ingredients standardization

Get rid of the traditional hot pot to the condiment maker's dependence; strong research department and marketing team, grasp the pulse of the market, a unique characteristic dishes soups taste, innovation and market operation, ensure operating characteristics. In June 2002, Qin, mother of star anise and star anise fondue special child parent pot won two national patents. 2003 set up larger-scale mother food culture in Qin dynasty, Chongqing Jiangbei food factories, and the introduction of advanced food production line, using advanced production technology, production end of Qin Ma hot pot hot pot chicken, Qin, Qin MOM MOM, monosodium glutamate and other condiments, did for the franchise chain of logistics and distribution of timely, accurate, quality and quantity.

In April 2004, in the agricultural zone, Yubei District to buy 42 acres, building "modernization of Chongqing hot pot processing demonstration project", this project was formally set up in 2006, in June 2007 signed with the Chongqing construction company "construction contracts" are now construction is expected in 2007 for completion by the end of. Company in 2003 and 2004 for the second consecutive session on a Chinese Food Festival, has achieved excellent results, including "international food brand", "international food quality award", "China top ten restaurant", "China top ten hot pot" and other awards, among the best in the industry, CCTV, Phoenix, 1-8, Chongqing Chongqing cable TV, channels, Huaxi City newspaper, Chongqing morning post, Chongqing evening news, the Chongqing commercial daily, Sina, Sohu and other national media reported that social status and popularity in the forefront.

At the same time, by virtue of standardized management and national influence, awarded "China hundred enterprises in food", "China famous restaurant", "national green food enterprises", "national food safety model" and more than more than 20 State-level honors. November 2004, "Qin MOM pot" lead in pot industry introduced one-time bottom, it both keep has traditional bottom of soup red glossy, and aromatic mellow, and hot and not dryness of features, also make Chongqing pot of health, and health, and nutrition are has guarantee, whole processing process strictly by a new of control mode and national standards for, effective to constraints has biological **ual, and chemical **ual, and physical **ual of pollution, from essentially end has pot red oil repeat using of history, And while addressing the instability due to seasoning maker business risk.

One-time pot becomes a revolution of the century-old pot of traditional craft, also a great contribution to Chongqing hot pot industry. On January 20, 2006, the company's second brand "gourmet mic" fashion pot first store —— shop in California on January 20, 2006 Grand opening.

On January 17, 2006, the "Chongqing build dining limited" formally registered and established.

On October 1, 2006, Chongqing build catering management limited and United States Silicon Valley Ms Hua Min officially signed the "gourmet American Silicon Valley shop franchising contract", Qin mother company's second brand "gourmet mic" to the world.

At present, the company is the China chain store and Franchise Association, Member of the China cuisine Association, Member of China Hotel Association, Vice President of the Association of Chongqing hot pot, Chongqing dining Chamber of Commerce Vice-President, Vice President of the Association of catering industry in Chongqing, Chongqing chain operation Association units, effects in the catering trade is huge. On May 30, 2007, Qin Qin Yuanhong, Chairman of mother company led the company to more than more than 20 employees, 30 table chafing dish brought to the banan district, shilong hope primary schools, together with the school over more than 300 teachers and students celebrate "Children's Day".

At the same time, actively donated more than 4,000 yuan for Hill education material and 3,000 dollars in cash, and recruitment of poor parents at the scene, take concrete actions to address student family life difficult.

On June 5, 2007, as part of Yubei District Government of new countryside construction, Qin Qin Yuanhong, Chairman of mother company Ms zizhu donated 30,000 yuan to the construction of rural, Yubei District.

On August 15, 2007, Qin MOM management company was rated Chongqing 100 strong enterprise and national services enterprise 500 strong on July 16, 2007, mountain town Chongqing suffered burst rain attacks, bishan, and chenjiaqiao, to residents affected serious, is Democratic Alliance for Betterment of meeting of Qin MOM company Chairman Qin Yuanhong Lady, immediately in venue organization site Democratic Alliance for Betterment of meeting personnel for disaster areas people contributions, and first contributions 2000 Yuan cash, site personnel have give someone the shirt off one ' s back, for disaster areas people do himself of a copies heart. September 2, 2007, the spirit of "unity, hard work, harmony and development" as its theme "fall 2007 employee fun games," Qin under the careful organization of the mother company unions, in Yubei District held a Grand look at the resort, over more than 70 executives at company headquarters, formed into 5 teams, the tense, fierce rivalry. Eventually, the company joined the Center wing was awarded first place in the group, the Executive team won the second place of group.

This games victories, employees showed Qin MOM up the unity of spirit and harmony of good style, enhance the staff's collective cohesion, promoting exchanges, enhance friendship, and further stimulated the passion of staff work, study, and achieve the purpose of entertainment. Autumn in October, 99 Chung Yeung and traditional festivals. On October 19, 2007, while Qin Ma hot pot of employees working in a busy, still unattached didn't care for the community.

In order to carry forward the Chinese nation's respect and care for the elderly, caring for the elderly, help the old tradition, reflecting the society about the care of the elderly, Chung Yeung Festival on October 19 that day, in strong support of the Yubei District Youth League, Qin Ma Youth League Committee organized a group of outstanding youth members with the company car comes to the ancient road, Yubei District, Chongqing weiwenpin town nursing home, hundreds of elderly presented a love. In 2008, China suffered the worst Blizzard. As a part of the family of the motherland, Qin no don't care when the mother companies and people living in the affected areas. On January 31, 2008, the company's four-Member Hao Shuyan, Director of the Office against the cold, along with "love Chongqing Association of non-public ownership economy" to mingyuzhen condolences to the affected people in the local nanchuan district.

January 28, 2008, the company United Grand Conference Room held a "frontier love go hand in hand" love of donor activities, and endorsed by the company's Board of Directors strongly supports, raised a coat of 125 pieces, sweaters, 52 pants 95 skirts 20. Brutal snowstorms Qin MOM who was once again a clear view of their role as national enterprises and social responsibility.

In April of the same year, Qin Mama group follows the Yubei District of Chongqing CPPCC, Yubei District federations went to poverty-stricken Youyang County regards students and one Wan Wuqian Yuan of donation.

On January 28, 2008, Chongqing Qin MOM catering management limited won the "top ten chain food enterprises".

April 13, 2008 —15 day, Chongqing Qin MOM joined group headquarters in order to enhance brand impact, specification management, upgrading the joining technology, special snacks business strategy issues such as training, joined more than 300 people across the country are invited, was successfully held in Oriental holiday hotel country joined the management and enhancement of the General Assembly. Experienced the baptism of early snowstorms, May 21, 2008 Wenchuan earthquake in Sichuan province in China was like a bolt from the deep impression on Chinese people's heart. To support the rescue and relief efforts, the company's Chairman and General Manager of the initiative, was organized in the afternoon of May 13, 2008 in corporate boardrooms, "heart of Wenchuan, Amish peace, Qin MOM hand in hand with you" charity donation, one-time raise money 14,400 Yuan.

At the same time, food plants, the stores have also actively organize employee contributions and seek to mobilize the unaffected parts of the country stores, suppliers, manufacturers, contributions, donations.

May 21, 2008, company direct sales center employee Qin Chao, direct Center flower garden Sun Haibin, Tan Changfu franchise Center employees, shop staff, Council, Xiong Yongqiang 4 volunteers with food and beverage went to disaster relief mission to support serious anxian, to send people into delicious meals.

To help needy people affected by the Wenchuan earthquake-stricken areas and the area security for the winter, companies in the Yubei District Business Association (Association), led by "sending warmth and love" disaster relief donation, donates 100 bed collapse flowers to people, amounted to 9,000 yuan.

On December 25, 2008, Qin MOM again carried forward on the lives of people in the poor areas of care, poor tied tradition counterpart chongzhou 11 poor families, a total of 5,000 worth of cash and gifts of support. MOM food culture of Qin China in Chongqing, Yubei District, Chongqing City agricultural Park Ridge loop food industrial city postal code: 401,120 telephone: 023-67070083 fax: 023-67415992 Http://www.qinma.com.cn, E-mali:qinma@qinma.comGlobal Websites: www.siteurl.org

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Qin, mother of Chongqing hot pot:MOM food culture in Qin dynasty, Chongqing hot pot chain limited operating hot pot restaurant was sets, brand and the condiment production as one of the major restaurant chain. After 11 years, has now developed into scheduled employs more than 30,000 people, over 11 stores, more than 400 chain stores, a food plant an..

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