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Yahoo Inc. (Simply as Yahoo!,styled as YAHOO!) is an American multinational technology company headquartered in Sunnyvale, California. It is globally known for its Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports and its social media website. It is one of the most popular sites in the United States. According to third-party web analytics providers, Alexa and SimilarWeb, Yahoo! is the highest-read news and media website, with over 7 billion views per month, being the fourth most visited website globally, as of June 2015. According to news sources, roughly 700 million people visit Yahoo websites every month. Yahoo itself claims it attracts "more than half a billion consumers every month in more than 30 languages."

Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. Marissa Mayer, a former Google executive, serves as CEO and President of the company.

In January 2015, the company announced it planned to spin-off its stake in Alibaba Group in a separately listed company. In December 2015 it reversed this decision, opting instead to spin-off its internet business as a separate company.

Founding

In January 1994 Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web". The site was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" The "yahoo.com" domain was created on January 18, 1995.

The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle" or "Yet Another Hierarchical Officious Oracle". The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing fro m work. However, Filo and Yang insist they mainly sel ected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth." Filo's college girlfriend often referred to Filo as a "yahoo." This meaning derives fro m the Yahoo race of fictional beings fro m Gulliver's Travels.

Products and services

Yahoo operates a portal that provides the latest news, entertainment, and sports information. The portal also gives users access to other Yahoo services like Yahoo! Search, Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.

Communication
Yahoo provides Internet communication services such as Yahoo Messenger and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage.

Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.

Yahoo Photos was closed on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including bug repairs; the company explained that in 2008 it would instead establish a "universal profile" similar to the Yahoo Mash experimental system.

Content

Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo! Answers and Yahoo Games to provide news and related content. Yahoo provides a personalization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page.

On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.

Co-branded Internet services

For more details on this topic, see AT&T_Internet_Services § Conversion to AT&T Internet Services.

Yahoo developed partnerships with broadband providers such as AT&T Inc. (via BellSouth & SBC), Verizon Communications, Rogers Communications, and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.

Mobile services

Yahoo Mobile offers services for email, instant messaging, and mobile blogging, as well as information services, searches and alerts. Services for the camera phone include entertainment and ring tones.

Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images fro m Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.

The results of a Web search are listed on a single page and are prioritized into categories.

As of 2012, Yahoo used Novarra's mobile content transcoding service for OneSearch.

On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones via Yahoo Messenger.

Commerce

Yahoo offers shopping services such as Yahoo! Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo Auctions were discontinued in 2007 except for Asia. Yahoo Shopping is a price comparison service which uses the Kelkoo price comparison service it acquired in April 2004.

Small business

Yahoo provides business services such as Yahoo DomainKeys, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email and Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo's tools.

Advertising

Yahoo Search Marketing provides services such as Sponsored Search, Local Advertising and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network.

Following the closure of a "beta" version on April 30, 2010, the Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.

Yahoo launched its new Internet advertisement sales system on February 5, 2007, called Panama. It allows advertisers to bid for search terms to trigger their ads on search results pages. The system considers bids, ad quality, clickthrough rates and other factors in ranking ads. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and to increase monetization.

On April 7, 2008, Yahoo announced APT fro m Yahoo, which was originally called AMP fro m Yahoo,an online advertising management platform. The platform simplifies advertising sales by unifying buyer and seller markets. The service was launched in September 2008.

In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, AOL and Microsoft.But by 2013 this was found to be underperforming in market share and revenue, as Microsoft simply skimmed off four percent of the search market fro m Yahoo, without growing their combined share.

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