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We’re Afound

We’re all about giving great fashion new life. You see, we sweep the world for gems, hand-pick our favourites and reduce the price before presenting our finds to you. Some might call us an outlet, while others might call us heroes of our time.

We will offer fantastic deals later this year on carefully sel ected fashion brands. Keep your eyes peeled!

An innovative off-price marketplace – launches in 2018

Afound will be a marketplace, a “style- and deal-hunting paradise” selling discounted fashion and lifestyle products, with both external and the H&M group’s own brands, offering a wide range of well-known, popular brands for both women and men. Afound will present a carefully sel ected, season-less range fro m Swedish and international brands in a variety of price segments both online and in physical stores. Afound will also launch unique, limited product releases fro m a range of brands, all at attractive prices.

“We see big potential for Afound and are looking forward to introducing the marketplace to our audience in Sweden in 2018. Afound cares about both the value of the products and the mix. And by offering personal style inspiration, quality labels, and the sense that you’re getting a really good deal, Afound will offer a new form of off-price experience,” says Fredrik Svartling, Managing Director of Afound.

Afound’s marketplace will be launched both online and with physical stores, starting in Sweden, in 2018. The first store will open on Drottninggatan in Stockholm in parallel with the launch of the digital marketplace in Sweden.

Press enquiries

Please direct all media and press enquiries to press@afound.com.

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1 floor Afound [*.*.*.*] published in 2018/02/05/ 07:24:00
Welcome you to visit our website!
Afound will be a marketplace, a “style- and deal-hunting paradise” selling discounted fashion and lifestyle products, with both external and the H&M group’s own brands, offering a wide range of well-k

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